Connecting Danish Brands
with the Japanese Market
Our mission is to build a safe and sustainable bridge between Scandinavia and Asia.
Our mission is to create a trusted and sustainable link between Scandinavia and Japan
“Take the first step into the Japanese market”
Who we are
BelRose Nordic helps Scandinavian companies enter the Japanese market.
Our team includes Danish professionals with a deep knowledge of Japanese culture – gained through many years of living and working in Japan – as well as Japanese colleagues with insight into Scandinavian culture and hands-on experience in preparing brands for success in Japan.
A gateway to the rest of Asia
Establishing a presence in Japan is a process – but once you succeed, it often acts as a seal of approval that can open doors to the rest of the Asian market. Japan is synonymous with quality and precision, making it a perfect match for Scandinavian brands with strong reputations for excellence, often with a focus on organic production, natural ingredients, nordic values, vegan formulations, and proven effectiveness.
Export support from start to finish
At BelRose Nordic, we support you every step of the way.
We start by analysing your brand and its potential in the Japanese market. We then use our network and expertise to connect you with key industry players, identify opportunities, and tailor a strategy that fits your business. We cannot guarantee success – but we will do everything possible to ensure that your brand makes the strongest possible entry.
We are part of the DDCJ network, which also includes brands such as Bang & Olufsen, Carl Hansen & Søn, and ECCO. We work closely with Scandinavian embassies and have established relationships with some of Japan’s largest buyers and department stores.
We can also manage practical aspects such as import, product approval, partial guidance on regulatory requirements, and – if needed – introductions to legal counsel, warehousing, and distribution partners. Even before your product receives the final approval, we can showcase it at some of the world’s largest trade fairs with Scandinavian pavilions, allowing you to test interest directly with Japanese consumers and retailers.
These are just some of our core services. It’s important to emphasise that certain processes, such as product approval (depending on the category), can be particularly complex. You’ll stand stronger with us by your side – and we always tailor our solutions to your needs.
